Digital Marketing Manager

Responsibilities

• Developing and implementing a digital strategy in-line with Nagwa’s marketing and communication strategy, policies, and procedures and identifying specific digital objectives to effectively promote Nagwa’s different products

• Managing marketing campaigns across online platforms and digital channels to ensure that our products and services meet the customers’ expectations and to build credibility for the Nagwa brand

• Analyzing brand positioning and audience insights as well as trying to predict future trends to make future campaigns more effective

• Identifying and creating proactive programs and promotions that are consistent with the company’s objectives to engage the audience within different channels

• Managing the creation of compelling marketing materials in collaboration with our Creative Design Team to ensure customer attraction and engagement

• Identifying the most effective channels to implement effective marketing campaigns

• Measuring and giving reports on the performance of all digital marketing campaigns and assessing it in regard to our goals (ROI and KPIs)

• Conducting market research to identify potential threats and opportunities

• Adjusting aspects of our marketing strategy to ensure success in both established and emerging markets

• Fostering internal communication that welcomes information sharing, seeking input from others, and diverse viewpoints

• Discussing strategies, objectives, and results with the senior management, ensuring that they are consistent with Nagwa's strategy and achieve the desired objectives

• Handling other non-digital marketing responsibilities

Qualifications & Work Experience

• 5+ years of experience in a similar role (qualified chartered marketer is preferable)

• Experience working within a start-up environment

Behavioural Competencies

• Strong analytical thinking skills

• Confident and dynamic personality

• Strong creative outlook

• Proactive self-starter

• Ability to motivate others